Batal Live — Brand Identity Proposal

Brand identity · Proposal v1Riyadh · KSA / GCC

بطل لايف

A marketing partner for startups, e-commerce and growing brands across Saudi Arabia and the GCC — pairing creator-led content with automation and social search.

Content & CreatorsAutomation & GrowthAI & Social Search

The logo

One mark, confirmed: the Tile B. The letter knocked out of a rounded tile with the live dot — built first for the avatar and app icon, and used everywhere across the identity.

Concept 01

Tile B — the Batal mark

The Batal B knocked out of a rounded tile, with the live dot sitting top right. The square proportion makes it a natural avatar, app icon and favicon, and the solid tile keeps the mark readable at any size and on any photograph. The dot is the one live element in the identity.

Strength: Confirmed primary mark
Watch-out: Always keep the tile solid — never outline it

Primary · light

Reversed · dark

Monochrome · positive

Monochrome · knockout

Avatar 64px

Favicon 32px

16 / 24 / 36px

Colour system

A warm, ink-heavy base with one loud signal colour. Confident without shouting; the accent earns attention because it is rationed.

#0E5C55

Deep Ink

#0E5C55

Primary·40% of a layout

Backgrounds, type, the structural voice of the brand.

#FF7A50

Signal Vermilion

#FF7A50

Accent·15% of a layout

The live element. One moment of it per layout — never a background for body copy.

#F5F1EA

Bone

#F5F1EA

Background·30% of a layout

Default surface. Warmer than white, reads as paper rather than dashboard.

#00D3A7

Oasis

#00D3A7

Secondary accent·8% of a layout

Reserved for AI & Social Search, data and positive states.

#D7E4DF

Sand

#D7E4DF

Support·5% of a layout

Section shifts, cards, quiet separation.

#5A6B66

Slate

#5A6B66

Secondary text·2% of a layout

Captions, metadata, disabled states.

Usage proportion

Accessible pairings

Growth, on the record.

17.2:1 · AAA · all sizes

Growth, on the record.

17.2:1 · AAA · all sizes

Growth, on the record.

5.6:1 · AA · all sizes

Growth, on the record.

3.0:1 · Large display only

Growth, on the record.

9.9:1 · AAA · all sizes

Growth, on the record.

4.8:1 · AA · body and above

Typography

Space Grotesk for display — technical, slightly quirky, unmistakably contemporary. IBM Plex Sans and IBM Plex Sans Arabic for everything else, so Latin and Arabic share one skeleton. Both families are open-licensed for commercial use.

English · Space Grotesk / IBM Plex Sans

Made to be found.

Display · 700 · 64/61 · −2% tracking

Creator content, wired to your funnel

Subheading · 500 · 30/36

We build content systems that keep producing after the campaign ends — short-form video, automated journeys, and search visibility that compounds month over month.

Body · 400 · 17/28

Label · Pillar 01

Label · 500 · 11 · 22% tracking · uppercase

Arabic · IBM Plex Sans Arabic

صُنعنا لتُكتشف.

Display · 700 · 64/80

محتوى المبدعين، موصول بمسار مبيعاتك

Subheading · 500 · 30/44

نبني أنظمة محتوى تستمر في العمل بعد انتهاء الحملة — فيديو قصير، ورحلات عملاء آلية، وظهور في البحث يتراكم شهرًا بعد شهر.

Body · 400 · 17/32

تسمية · الركيزة ٠١

Label · 600 · 13 · Arabic never all-caps

Display

64 / 48 / 36 px

Space Grotesk 700

Subhead

30 / 24 px

Space Grotesk 500

Body

17 / 15 px

IBM Plex Sans 400

Label

11 px

Space Grotesk 500

Logo usage

Rules for the recommended direction. Three lockups cover every placement; anything outside them needs approval.

Horizontal · default

Stacked · square formats

Symbol only · ≥ 16px

Clear space — one arc-height (x) on every side

Minimum sizes

Horizontal lockupDigital 120px wide · Print 30mm
Stacked lockupDigital 72px wide · Print 20mm
Symbol onlyDigital 16px · Print 6mm

Approved backgrounds

Incorrect use

Do not stretch

Do not rotate

Do not place on low contrast

Do not recolour

Also avoid: adding shadows or outlines, boxing the logo inside a shape, re-typesetting the wordmark, or separating the symbol from its clear space.

Supporting identity

The arc is the brand's atom. It becomes a pattern, an icon grammar, a crop shape and a pillar marker — one system, three tempos.

Pillar 01

Content & Creators

المحتوى والمبدعين

UGC, influencer partnerships, short-form video and performance creative.

Pillar 02

Automation & Growth

الأتمتة والنمو

Marketing automation, customer journeys, CRM and audience segmentation.

Pillar 03

AI & Social Search

الذكاء والبحث الاجتماعي

GEO, AEO and social search optimisation for AI-era discovery.

Graphic shapes

Half-rounds and quarter arcs only. Right angles stay square; curves are always a true semicircle, never a soft radius.

Pattern

Concentric signal rings from a corner origin. Use large and cropped, at 10–25% opacity behind content.

Photography direction

Real people mid-work: creators filming, phones in hand, natural warm light. Candid over posed, Gulf context, no glossy stock boardrooms. Crop images inside the arc shape.

English layout · LTR

Your next customer is searching inside the feed.

Content, automation and social search, run as one system.

Start a project

Arabic layout · RTL

عميلك القادم يبحث داخل المنصات.

المحتوى والأتمتة والبحث الاجتماعي، بنظام واحد.

ابدأ مشروعك

Brand voice

Plain, specific, and never overselling. We describe what we do and what it produced.

Batal Live is a Saudi marketing partner that pairs creator-led content with automation and social search — so growing brands stay visible where their customers already spend attention.
Positioning statement

Direct

Short sentences. Name the work, not the adjective.

We produced 42 creator videos and cut cost-per-acquisition by a third.

We unlock transformative growth journeys.

Bilingual by default

Arabic is written first and natively, not translated after the fact.

نكتب بالعربية كما تُقال، لا كما تُترجم.

Arabic as a footnote under the English.

Evidence-led

Every claim carries a number, a timeframe, or a named channel.

TikTok search visibility up over eight weeks — here is the query list.

Guaranteed number one results.

Tagline options

Create. Automate. Be found.

الإنشاء. الأتمتة. الظهور.

Marketing that keeps working.

تسويق لا يتوقف.

Built for the feed and the search.

مصمّم للمنصة وللبحث.

Applications

The identity in the places it will actually live.

Social profile

Batal Live

@batal.live · Riyadh

Content. Automation. Social search. نبني ظهورك.

Instagram post · 1:1

Three videos.
One week.
Zero reshoots.

Content & Creators

Story · 9:16

ظهورك يبدأ من البحث داخل المنصة

Swipe up

Business card · 85 × 55mm

بطل لايف

Layla Al-Harbi

Creative Director · مديرة إبداعية

layla@batal.live
+966 5X XXX XXXX
batal.live

Presentation cover · 16:9

Q3 Growth Plan

Prepared for Nuqta Commerce · 2026

Sample website hero · identity demonstration only

batal.live

WorkServicesعربيTalk to us

Your next customer is searching inside the feed.

Creator content, marketing automation and social search — run as one system for brands across the GCC.

Confirmed logo

The Tile B is the final, approved mark for Batal Live. All other explorations are retired.

Final

Tile B — the letter in a rounded tile with the live dot.

It works as an avatar, an app icon and a favicon on its own, and locks up with the Space Grotesk wordmark for headers, documents and signage. Use it in deep teal on cream, in cream on deep teal, or in a single flat colour where printing is limited.

Logo confirmed · identity locked · website not started