Creators
A creator brief should fit on one screen
11 June 2026
Long briefs tend to produce safe videos. Short ones with one clear must-have leave room for a real idea.
One line on the audience, one on the promise, one thing that must be said, and a short list of what to avoid.
Everything else belongs to the creator. They know their audience better than any brand deck does.
We like to review the opening line before filming rather than the whole script. It saves everyone time.