Growth
How we structure a live shopping session
2 July 2026
Live selling works when the run of show is tight. Here is the structure we like to start from.
A short warm-up, then a product every few minutes, each with a reason to act while the stream is live.
Two hosts rather than one. The energy in a solo stream is harder to hold for a full session.
Clip everything the same night, so the best moments can carry on working as content afterwards.