Reporting
A report that fits on one page
20 May 2026
Reports get read when they are short. We keep cost, conversion and what we learned on the front page.
Cost per outcome, conversion by creative, and what changed in the audience. That is the page.
Everything else can live in an appendix for whoever wants the detail.
A report you can read in ten minutes usually leads to a decision. A long deck usually gets forwarded.